my case study - rejoice pregnancy

The Challenge

Rejoice Pregnancy is a referral only business since 2010 and they took their first dive into the online world only in early 2018. 

Back by their raving reputation among mothers over the past decade, it is no wonder that their social media is blooming with more than 1000 followers in such a short period of time. Given the fact they’re in a niche and extremely competitive market, it’s rather impressive.

Vashon, the founder of Rejoice Pregnancy, wanted to also dominate the company’s presence on the Google Search Engine when they started to receive clients from other countries like US, Japan, Korea, Indonesia, Vietnam, etc.

They have a website but it looks outdated and most of their client still came through social media. 

Vashon knows that the customers that contacted them through the Google Search Engine usually are ready-to-buy customers. 

So, he needed to implement a more strategic marketing effort for his website.


The Goal

Together with my colleague, Jim, we proposed the following ways to improve his online presence: 

  • Migrate the website from Wix to WordPress. 
  • Conduct technical SEO and most importantly restructure their messy website URL.
  • Re-design the website with a more local taste by utilizing pictures that have been approved by clients to use for their marketing collateral.
  • Copywriting – Update outdated information and pump in compelling content. 
  • Ensure the site is mobile friendly.

Project Summary

Compared to the previous website, the company’s image is better presented and looks especially trustworthy with testimonials.

Site visitors can also better navigate themselves as there’s a more organised structure on the website which eventually directs them to take action.

Our copywriting and SEO efforts also paid off as the website now ranks between page 1 and 2 for the following keywords:

  • Miscarriage Massage Singapore
  • Breast Engorgement Singapore
  • Lactation Consultant Singapore
  • Lactation Consultant Singapore Price
  • Breastfeeding Consultant Singapore
  • Lactation Specialist Singapore

Let’s overtake your competitor together. Contact me and let me know exactly how I can be of service to your marketing campaigns.

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