Rosette Designs & Co. is one of the most well established wedding planners in Singapore since 2013. They were featured in Channel NewsAsia, SPH Magazines, The Straits Times, Bridestory and many more.
The founder, Hellen Lie, is a strong believer of Digital Marketing and she knows very well if the strategies are done right, it’ll yield more leads and sales for her company.
She wanted her company’s website to have a better conversion rate and wanted a more solid SEO foundation. It’s actually the ‘money keywords’ that she’s interested in.
Money keywords are the words that potential customers will type into the Google Search Bar. Google will then displayed a list of websites that are most relevant to the keyword.
This is when the top 10 websites will benefit because they are displayed on the first page of Google and it is very likely that the customers will click into their website.
Because the ‘money keywords’ are likely to be searched by buyers, it is important for companies to find out what these ‘keywords’ are for their industry.
In the case for Rosette Designs & Co., their top #1 ‘money keyword’ is definitely ‘Wedding Planner Singapore’, which is hyper competitive and difficult to rank. This is another topic altogether which I will provide more details on my blog.
The objective of this project is clear cut:
On top of that, my colleague, Jim also conduct a short SEO crash course for a small fee. The entire team needs to have a basic and better understanding on how SEO works. This way, their knowledge can aid in their marketing discussion and team members can provide a more efficient campaign.
Related article: My background with Best SEO Marketing
After the new website was launched, Jim continued to monitor the rankings of the website.
Now they rank on the 1st page of Google for the following ‘money keywords’:
Is your website ranking for any ‘money keywords’?
I can help you find more ‘money keywords’ so that your customers have no excuse to say that they can’t find you online.
Contact with me for a free website audit now!
As I only work with a handful of clients at any point in time, all my projects, including yours, will be treated as a priority on its own.
I’m happy to help, contact me.
If you have a solid understanding of your business goals and project needs, tell me more and I will get back to you shortly.
If you are still accessing your business goals and project needs, I have a list of useful articles that might help you define them.